SerpFox Review. Is It Still Worth It? Features, Pricing, and More.

SerpFox is an extremely simple rank tracker. The only thing it does is just that – it tracks your keyword rankings. It is one of the cheapest solutions on the market. The entry-level plan costs $10 per month and lets you track positions for 100 keywords on a daily basis.

With SerpFox you can track your positions in following search engines:

• Google
• Bing
• Yahoo
• Yandex

You can choose the country or the exact location from which you want your keywords to be tracked. You can also tell SerpFox if you want the rankings to be tracked from mobile or from desktop devices.

SerpFox accurracy

As I stated many times in my other posts, accuracy is one big misunderstanding when it comes to rank tracking. If you do not want to go too deep into details here then the short answer is – yes, SerpFox is “accurate”. Like any other well-known rank tracker. To be precise, SerpFox gives you depersonalized search results – the kind you probably have in mind when thinking about “accurate” results. If you want a more in-depth explanation read this post.

SerpFox features

SerpFox has most of the standard features you can expect from a rank tracker. Dashboard with position history charts, keyword grouping, alerts, subaccounts, reports, and data export. I just wish the dashboard was a bit more informative.

Dashboard

When you log into your SerpFox account the first thing you see is a list of your projects. After selecting one of them the tool displays a table with all the keywords you track for this project. Each keyword is described by its current rank, search volume and tracking params like location, device, and search engine. When you click on any table row, you will see a chart with positions history for the selected keyword. That’s it. That is all there is on a SerpFox dashboard. Not much, huh?

That is a very minimalistic approach. And I would not have anything against it because essentially it presents all the data you need. The problem is that I have to go through each and every keyword to see how my site is doing. When you track several dozens or even hundreds of keywords that can be a tedious task. 

Biased Note!
MonitLabs has a comprehensive and readable dashboard. This way you can quickly assess how your site is doing, no matter how many keywords you track. Besides tracking your site, it also tracks all the other domains and urls from the Top100 results. You can inspect any competitor you want. MonitLabs is the lowest-priced rank tracking solution on the market.

MonitLabs offers a free plan for 25 daily monitored keywords

Notifications (alerts)

Alerts are used to notify you when something important happens. In order to receive such notifications you have to define them first.

A complete list of notification types in SerpFox:

• Position changed by more than X
• Keyword or group has entered a certain top (like top1, top3, etc – you can define this on your own)
• Keyword or group has dropped below the certain top
• Keyword or group has gained more than X positions
• Keyword or group has lost more than X positions
• Keyword or group has reached new all-time high
• Keyword or group has reached new all-time low

This is very flexible. You can make this alerts to be related to all the keywords, only the one you marked as important, or to a specific group.

Keyword grouping

This is a pretty standard feature for any rank tracker. It gives you the option to divide your keywords into topically related groups and track their performance in bulk. For example, if you have a blog article about rank tracking (Yay!), you may want to track its positions for keywords like “rank tracking”, “best rank trackers”, “how to track your rankings” and probably a few other. You put these phrases into one group and then just look at how the average position changes over time. This is much quicker if you have a lot of phrases to look at.  

However, in SerpFox, each keyword can be added only to one group. This is a problem if your keywords can be related to more than just one topic. Many other tools either allow you to put one keyword into multiple groups (like MonitLabs) or let you define some sort of trackable tags as a separate feature. 

Also, if you want to add a keyword to a group in SerpFox, it always has to be a new keyword. I did not find any option to move existing keywords from one group to another.

Reports

SerpFox offers the option to make one-time reports or to schedule them. When defining a new report you can choose the timeframe, title and the format – PDF, HTML, or CSV. You can also decide if you want a report for all the keywords or for the specific group. Scheduled reports can be sent daily, weekly, every two weeks, or monthly.

Generated reports look nice and clean. For each report, you can choose whether you want it to contain position history graphs or not. If you choose not to include the graphs, the report will contain only the last reported position for each keyword. Like the tool itself, reports do not contain any advanced data analysis. There are no summary charts of any kind. Just a list of keywords along with the position charts (if you selected a report with graphs). 

Below is sample PDF report with graphs:

And here is the one without graphs:

Reports can be white-labeled (you can switch the logo of SerpFox to your own) in pro plan and above. Pro plan costs $50 per month and lets you track up to 1000 keywords. 

Subaccounts

You can add subaccounts for your customers and grant them access to a selected group of keywords. Here, there is something I don’t understand. I would rather expect the privileges to be project-based, not group-based. This way I have more work to do. For each client/subaccount I have to define a separate group. Knowing that managing groups in SerpFox is not the most intuitive task, the whole process of adding a new subaccount is kind of annoying.

Finding how to edit access rights of the created subaccount also took me some time at first. When you click on the edit icon, SerpFox will show you only the form with basic customer information like first name, last name, company, etc. Nothing related to account privileges. In order to get to the privileges, you need to click on the table row (within subaccounts table, see the picture below). This is not the problem once you know it, but before you get that it can be confusing.

Data export

You can export all your ranking data using CSV reporting feature. The produced report will contain all the reported positions for the selected timeframe.

SerpFox pricing – is it worth it?

Below is the price comparison with a few other rank trackers. There are also other options, more like all-in-one SEO tools but they come with a price.

In general, SerpFox is a very decent, low-priced rank tracking solution. It is not the cheapest tool out there but it is simple, gets the job done, and if you like it – it is worth the price.