SEOprofiler is an all-in-one type of SEO tool. It aims to provide you all the features you need to take care of SEO for your website. Is this tool really all you ever need? To answer that, let me start from the end…
Personally I am not a big fan of solutions that claim to satisfy every need and are good for everything. This very often leads to the tool being mediocre in each field.
With SEOprofiler I have mixed feelings. It certainly has a lot of really useful features. On the other hand, some of these features can be easily found in free tools. An example would be Keyword replacer. It basically replaces all instances of a specific word(s) in your keyword list, with another word(s). You can do that in any text editor! I can’t stop myself from thinking that it’s an overkill. Putting so many, so small features into the tool, just makes the whole thing more clunky and harder to use.
But, as I said, my feelings are mixed so please read on.
SEOprofiler does certain things pretty well. Backlink discovery and monitoring, website audits, up-time monitoring, rank tracking, and pdf reporting are among them. Keyword research is the opposite example. The value from the keyword research tools they provide is small. There are plenty of other, much better solutions for keyword research on the market. Below I will go through each feature in more detail.
The main dashboard for the rank tracker feature is nice. You need just a few seconds to get a general idea about how a website is doing. It displays all the standard charts to show you a quick performance overview. On the Ranking distribution chart you can see for how many keywords your website ranks on the first page, second, third… and so on.
The tool shows this data for Google desktop, Google mobile, and Bing searches. This means you need to divide your total keyword limit by 3 (the number of tracked search engines). If you have the lowest plan (for $69/mo) your limit is – in theory – 1500 keywords. In reality, you can track only 500. SEOprofiler counts each phrase as three keywords because it checks them in all three search engines. Depending on your preferences you may like it or not.
My opinion is that in most cases it is not necessary to track each keyword in both Google desktop and mobile. The most common reason for the situation when rankings for a phrase are much worse on mobile is that your website is not mobile-friendly and it loads slowly on mobile devices. If that is the case then all your mobile keywords will rank significantly lower. You do not need to track all your keywords on mobile search to notice that. A small percentage, like 5% – 10% is enough. The exception from that is when performance problems can be related to a specific url on your website. If you have some landing pages with more content like images or video then it makes sense to track keywords related to these landing pages on both desktop and mobile search engines.
Biased Note!
If you just need a solid rank tracker then try MonitLabs. It offers a free plan for 25 keywords and it is the lowest-priced rank tracker on the market. It includes all the standard rank tracking features and lets you track rankings on Google (desktop, mobile, and maps), Bing, and Yahoo. MonitLabs also track all your competitors from Top100 on autopilot. You can review SEO performance and ranking history for any domain and any landing page from Top100.
SEOprofiler also sends you weekly status reports with the summary info for your websites. What I miss is the ability to automatically send the alerts when your site drops in rankings. It is a bit odd as actually the tool has a view where you can review any ranking alerts. It just seems there is no option to send these alerts to your email.
I am not sure if SEOprofiler has its own backlink database or it uses one from Ahrefs/Moz/Majestic but they present a decent number of backlinks, probably most of the important ones.
The backlink dashboard provides you a several metrics. Not every one of them was super clear to me when I first opened this view.
Unique links
The number of unique links shows the number of unique websites that link to target website. This is essentially the same as number of referring domains in Ahrefs.
Links to homepage
Pretty self-explanatory – how many links link to your homepage.
Trusted links
A trusted link is a link with no attributes. So all nofollow, sponsored, and ugc links fall into “not trusted” category here.
Link Influence Score (LIS)
This is SEOprofilers’ original score similar to Majestics’ TrustFlow or Ahrefs’ Domain Rating.
Below widgets with these metrics, there is a table with the full list of links. You can explore it using a handy set of filters like page title, anchor text, date, LIS score, etc.
There are also other views related to your backlinks where you can see charts for the distribution of anchors, linking domains, LIS scores, countries, link age, and the like.
This tool gives you an opportunity to find all the spammy backlinks and get rid of them. For each link you consider spammy, you can contact the website owner and ask them to remove the link. If that is not possible you can prepare a disavow links file for Google. Remember that this should not be used too often. Google’s official advice is to do that only if such links have caused a manual action, or likely will cause a manual action, on your site.
The general rule of thumb in here is that SEOprofiler is not a tool that automates any stuff like blog commenting, posting on forums or any similar activity. SEOprofiler is providing you the data and suggested actions but you have to take these actions yourself. The exception of that rule is Local Hubs feature which helps you to submit your website to local search engines (like local.com or localstack.com) or small business directories. But it is one time thing and it is perfectly fine with Google. In fact, you can submit your Google My Business listing this way.
This feature lets you easily manage your backlink-building efforts. You can create a list of links that you are pursuing and add status info to them. SEOprofiler will automatically check if they are live and assess their quality. A nice thing here is that it also offers a feature for finding contact information for any domain you enter into Link Manager – Contact Finder Pro.
SEOprofiler comes with several micro-features focused on finding new opportunities for backlinks.
In Link Influencer you can specify a few websites that rank high for your desired keywords and this feature will show you websites that link to at least two of the sites you specified but not to your site. This is actually the only really useful feature when it comes to looking for opportunities for new backlinks.
Starter Links is just a list with popular directories. You can browse it using a number of filters.
Using the Domain Finder you can search for the domains that contain the specific keyword(s).
Link Opportunity Finder is a typical example of trying to inflate the number of “features”. You can specify a keyword and then click one of the suffixes like “write for us”. The tool will send you to Google results for the keyword you specified + suffix you clicked. You will do much better going directly to Google for that “feature”.
SEOprofiler’s audit identifies technical SEO problems on your website and sorts them by importance. The most important ones are listed as errors on top of an audit overview screen. It checks for all the common technical SEO factors: duplicate content, broken links, indexation, meta description, page titles, H1 tags, and many more.
All this is very useful but also pretty standard. You can find it in any SEO audit tool.
Top 10 Optimizer lets you optimize your pages for a specific keyword. You can enter the desired keyword and SEOprofiler will compare your website with the top 3 pages from Google SERP. You will see a general percentage score and a bunch of suggestions on what to improve.
A complete list of things that Top 10 Optimizer analyzes:
It will also show you a list of general advices like
I do not see a big value in this. A few years ago things like keywords density in various page elements were far more important than they are now. Checking keyword presence in my domain name… Well, I don’t need a tool for that. Finding out that my competitors have more backlinks than I have? – yeap, this has some value. It is definitely more convenient than doing this manually from the backlinks analyzer. The downside is that TODO items generated by the tool are rather vague. See a TODO item on the picture below:
Is it useful? I leave it to you.
Readability checker will give you a score for your content using two widely adopted readability metrics: The Flesch Reading Ease and The Flesch-Kincaid grade level. Google is most likely using some sort of readability score as a ranking factor, so it is a good idea to keep an eye on that when producing new piece of content.
This one really comes in handy. Using SEOprofiler own words:
“The Rich Results Creator helps you to create JSON-LD structured data markup code that you can include on your web pages. That code will be used for ‘rich results’ on Google’s search results pages. That will improve the look of your website in Google’s search results”
You can prepare structured data by filling in the form for a given type of markup. Complete list of markups:
This is definitely not my favorite feature in SEOprofiler. To be fair, I am not a big fan of any keyword research tool available on the market today. They are based on either keywords they have in their own database or Google Keywords Planner API. Or both. The first option is always very limited. No matter how many keywords they managed to collect it is always too few. On the other hand, working on Google API limits them mostly to keywords that Google suggests for advertisers. If you are looking to find new keyword opportunities for organic search traffic nothing beats good, old, manual research. Use Google autocomplete tool, look for related searches, iterate. This takes a little bit of time but it can reveal keywords that nobody else is going for. You can struck gold with that!
Going back to the SEOprofiler keyword research tool. It has a few subfeatures.
Enter a keyword and get related keywords as keyword suggestions. Each suggestion comes with estimated search volume and CPC and competition value. The suggestion list itself is not very impressive. Returned keywords are not always highly relevant to your seed keyword. For long-tail keywords, very often you will not find any suggestions. A similar level of keyword research tool you can get for free with, for example, WordTracker.
Type in the competitor domain and you will get all some of the keywords they rank for. Again, go to Ubersuggest and you will have the same for free.
This feature will scan the website you provide and list all keywords it considers important. Like on the picture below:
What is the value of this? It is not zero, it may give you some insights about the topics your competition covers. But in terms of pure SEO, it is not very valuable. Ten or fifteen years ago it could be a useful tool for on-page optimization but not anymore. At least in my opinion.
Here you have a bunch of different micro tools to manage your keyword lists. You can replace certain words, add prefixes or suffixes, remove unnecessary spaces, switch from upper-case to lower-case, and the like. Some of them are useful, some of them are fluff.
Type in the domain of your competitor and get its data about the traffic, keywords, landing pages, and its biggest SERP competitors. Similar data you can get for free with SimilarWeb. The difference is that SimilarWebs’ free data is limited in areas like top keywords, top countries, and top referring sites (Note: SEOprofiler does not provide info about referring sites).
This one I really like. You can spy on search ads of your competition. Although SEOprofiler is not the only tool to provide such a feature, there is no free alternative if you want to get this data. At least I did not find any.
You can see all the ads any particular website is running and the keywords on which it is displayed…
…or you can review the ads keyword by keyword:
SEOprofiler will monitor your website uptime and notify you in case any downtime happens. You can specify multiple monitors, control check interval (from one minute to 30 minutes), timeout, and specify whether to follow redirects or not. Unless you have really advanced needs like monitoring specific ports or protocols it is more than enough.
This is one of the biggest advantages of the tool. You can produce a report for almost any data that is inside. Backlinks, rankings, audits, uptime – it’s all exportable. You can also schedule any report and have it sent on a weekly or monthly basis to your customers or employees.
The reports look nice. You can decide which widgets to include in each report. Below is a sample page from the keyword rankings pdf report:
SEOprofiler integrates with Google Analytics. It has its own dashboard to show the traffic data for your website. In this price range, it is a standard. Personally I prefer to use the GA dashboard directly but if you do not like to keep signing in to two different tools then it is a plus. The more important thing here is that GA is the only integration this tool has. For me, it never was a problem but if you expect integrations with ad systems, team-collaboration tools, email-automation, and stuff like that you may be disappointed.
As I stated in the beginning, I have mixed feelings about this tool. It contains quite a few fluff features and UI could be organized a little better. Also, it pushes your focus more to technical SEO. My take on technical SEO is that it is not as important as it was a few years back, so I do not feel like SEOprofiler is a must-have.
On the other hand, SEOprofiler is a decent, feature-rich, all-in-one tool. It has some drawbacks but all in all, it is fairly good and can help you with your SEO. Especially if you still put a big emphasis on the technical side of it.
Within this price range, the only serious problem is the lack of integrations with third-party tools (except GA integration). If this does not bother you then I can honestly recommend you to give it a try.
Biased Note!
If you just need a solid rank tracker then try MonitLabs. It offers a free plan for 25 keywords and it is the lowest-priced rank tracker on the market. It includes all the standard rank tracking features and lets you track rankings on Google (desktop, mobile, and maps), Bing, and Yahoo. MonitLabs also track all your competitors from Top100 on autopilot. You can review SEO performance and ranking history for any domain and any landing page from Top100.
